- About

As a company, Cooler Master is an organization that is finely tuned to the demands of providing innovative solutions that meet customer needs as rapidly as possible. Rather than adopt a traditional corporate structure and then try to retrofit operations to suit such a preexisting structure, Cooler Master's is a company built around the nature of its operations, providing maximum efficiency and strict workflow control. Focused on meeting customer requirements flexibly and efficiently, Cooler Master's workflows commence with careful surveys to understand these requirements, and then proceed to R&D, manufacturing, marketing, and sales, as part of a comprehensive and tightly integrated workflow.

Throughout the design process, Cooler Master maintains robust communications channels with customers, taking advantage of online systems as well, to keep customers informed about the status of projects and allowing Cooler Master engineers to understand customer concerns as they evolve. Moreover, Cooler Master engineers make extensive use of Computational Fluid Dynamics (CFD) analysis software tools to model heat absorption and dissipation characteristics of in-progress designs to ensure that final products completely satisfy customer specifications.

- Mission

Owning the PC trenches for almost two decades, Cooler Master ’s veterans present their scars from battles past as claims of triumph over the competition. United with a new generation of eSports athletes and engineers, now marching under the flag of CM Storm, the time has come to reveal truly ground-breaking, military grade hardware for the gaming revolution.

Through long-standing research programs, CM Storm is co-developed with the world’s most prolific enthusiasts and eSports prodigies. Thanks to intensive testing and continuous feedback, the CM Storm division has been able to encompass and improve upon gamers’ needs and their tough to handle scenarios.

By working directly with the gaming community we have injected our Storm Tactics into each and every product we make. Storm Tactics, with a heavily dedicated focus on Strength, Security and Control, will keep your most vital gear fortified and well tuned at all times.

2008 marks a new era for Cooler Master, as its fierce Storm Gear stands ready at bay to mobilize and back up your gaming skills.

CM Storm – Arming the Gaming Revolution

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